I chose this video to analyse technically as it features a mix of performance based shots, (performance being the main artist Thom Yorke singing but not the rest of the band playing bcause its going to be hard to for us to reproduce a jazz ensemble in our own video plus the music is electronic for the best part), and a narrative fuzz element also. I wanted a video that repeated sequences, meaning that due to editting it appears that there is more action even though there are only a handful of different locations/ scenes.
- 'Meat' shots are of Thom yorke who is for the duration of the video sitting in a shopping trolley. MCU and CU shots are used in many different angles and different times
Sequences are repeated; Narrative fuzz of people around the 'supermarket' type setting are seen - other people are in a trolley - using similar MCU and CU shots as the main meat shots; a high angle shot which could be positioned like a CCTV camera films a man pulling items off shelves; a man shaving his head, twins in childrens trolley seats, a man pushing and tipping a trolley, etc - The video is mainly about capturing expressions; the majority are MCU or CU shots of the people including Thom Yorke
- in some cases like the man walking up the isle and a different one shaving his head features an editting effect which shows the same shot but delay cut so that the it 'speeds up' the action but keeps it at normal speed i.e. without the need for undercrancking.
- a handycam is used in a low position to get to the level of the wheel of a trolley which is used in a quick sequence.
- Different types of focus are used, particularly in the meat shots of Thom Yorke; soft focus is used at the start of many shots, viewing him through the rungs of the trolley side, slowly sharpening the focus before a cut.
- LS and ELS are used to capture people far off i.e down the long straigh isles
- Editting effects are infrequently used for stylistic effect e.g a MCU of Thom Yorke in the trolley from a left perspective is coupled with an insert shot of thom york shaking his head in BCU before cutting back to the MCU from another angle.
- Overcranking and slow panning/ tilts are used to possibly emulate the feel of the slow tempo of the track, however cuts are quite quick, averaging about 1 cut every 1 to 2 seconds, and the cuts are even more frequent towards the end of the song where it becomes more 'heavy' i.e singing is loudewr and more intense and guitar riffs are aplenty.
This technical analysis has helped me realised the complexity and detail required to construct a music video which to the untrained eye may seem simple or uninterlectually demanding to watch. This will help with developing our pitch as i will know how to link shots to eachoither, what types of shots should be used to create a particular effect, and also how long into each shot a cut should be made to make for an authentic music video.
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