Tuesday, 18 November 2008

Alex Textual analysis #2 - Pete Philly and Perquisite - Self Reflection



This video once again blends a combination of performance sequences with some narrative fuzz. There is a literal sense of amplification as words and parts of lines that are rapped appear on the wall behind the artist.

Narrative fuzz is featured showing a young boy most likely supposed to be him in a 'home video' type shot with amateur-like lighting feautures which are probably supposed to emulate a sense of a nostlgia, seeing as the track is entitled 'self-reflection' Old cassete tapes and a a tape recorder is shown which is a clear signal of something from the past and has connotations of old skool hip-hop iconography. Other effects like time-lapse of a building showing people going past and the artist rapping on a rock at the docks provide something for the audience to interpret in their own way and this makes for repeatability of the video.

Throughout the video, a couple of 'lines' encase the artist moving apart and back inwards as he raps. this is possibly supposed to be a stylistic feature of an old video, or maybe a type of metaphor of him being 'trapped' in the future.

Other narrative fuzz include the 'dated' video effect showing the artist walking through the streets greeting people. A large focus is on the 'North Metropolis' the area of the city in which he most likely grew up in and again amplifies the meaning of the lyrics and also contributes to the meta-narrative in promoting the name of the EP this track is taken from.

The meat of the video is mainly of the artist rapping directly to the camera adressing the audience. As mentioned above, the lyrics appear behind him on the blank background and coordinate in his hand actions - a convention of a rap performance. This is a feature used to simplify the meaning of the track and once again it amplifies the meaning of the lyrics as the track is partly about growing up music and rhyming was the main thing in his life.

1 comment:

  1. 3+
    Alex - this is a very confident technical analysis, with accurate use of terminology. It is a little brief - what about issues of representation and ideological discourse? Make sure you address all 7 questions from the video analysis...

     Using Goodwin, what are the forms and conventions evident in the video? Discuss links with visuals, genre, narrative, notion of looking…

     What visual techniques are used and why?

     How are the band/artist represented? Does this add to their 'meta-narrative' in any way? How does it help sell their product?

     Is this an example of illustration or amplification? Or disjuncture? Why?

     Is there any intertextuality / references to popular culture? How does this create meaning for the audience?

     Could this video be considered art? Does it present any challenging ideas? or is it inherently commercial? Why is this postmodern?

     How are different social groups represented through the video?

     What is the ideological discourse? Challenging or reinforcing?

     How might this video be consumed? Channels? Ambient or focused viewing? Be specific

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