Purpose- To gather ideas, images, colours and moods from a target demographic other than us.
5 or 10 minute focus group of about 5 or 6 people, qualitative open ended questions
Stratified sampling technique of people who are into the genre of hip hop
First play the people the track, and give them each a questionnaire to fill out about the track and play the track while they fill it out
Questionnaire will include questions such as:
What colours come to your mind when listening to the track?
What images come to your mind when listening to the track?
Write a list of words that come to your mind when listening to the track?
What mood do you think the track creates?
What locations and weather types come to your mind when listening to the track?
Then show them the mood boards we have created and ask them to answer the final question which would be about any ideas they have.
Week 5 - Preparing the Pitch
9 years ago
That looks like ideal audience research,i think this will give us a good idea wether we're on the right lines with our mood boards and early planning.
ReplyDeleteThanks for posting it up George